Behind the Scenes: The Private Label Skin Care Industry – 5 Trends

Do you know how much money, thought & planning goes into creating the perfect skincare products? Entrepreneurs are becoming increasingly fond of private-label products. In this piece, we’ll talk about private-label products in detail and illustrate why they’re an excellent alternative for entrepreneurs who are establishing or expanding their brands. Nowadays, you can make your brand stand out in a unique way, here’s how.

1. Where can you find private labels?


If you’re looking for private-label skin care you should visit this site. RainShadow Labs is a full-service natural and organics private-label personal care product manufacturer that makes gorgeous high-quality items and has been around since 1983. Aside from doing the manufacturing and packaging, they also bring you wholesale skin care products direct from the manufacturer at truly competitive prices. You can browse through their site and enjoy some cremes, scrubs, bath & body items, essential oils – you name it! They also have vegan skin care and facial masks, all of which are worth checking out.

2. How much is private label making + how safe is it?

Just around one in sixteen retail sales of consumer packaged goods in the United States is done under private brands. To top it all off, its worth is close to $140.1 billion.

Private-label skincare is a growing industry worldwide, with an estimate that the total retail value of facial cosmetics sold in the United States exceeds $49 million. In the private-label skincare and cosmetics industry, there has been a continual shift in demand for specific items, such as lip cosmetics, nail care products, etc. However, not many people can afford their skincare line due to the high cost of custom manufacturing.

Comparatively, the price difference between a private label and a national brand could be as much as 29%. You can adjust your product accordingly to meet the needs of any customer.

3. Why choose private labels?


Starting from scratch to create your own skincare or beauty line can be challenging and time-consuming. It is a pricey process, but it can help you avoid the trial-and-error stage.

Working with a private label manufacturer that specializes in skincare formulation, product design, packaging, and shipping is a wonderful choice if you want to spend less time on administrative responsibilities.

The initial investment needed to develop a product from scratch should also be taken into account. By collaborating with a private label manufacturer, you may lower your initial outlay, test the market with lesser quantities, and more accurately predict its reaction to the launch of a new product. You will also get in touch with a ton of people who know about the business and have been in it for years now.

4. Who is it best for?

A lot of people can benefit from this type of labeling.

Aestheticians, cosmetologists, spa or salon owners, and other skin wellness practitioners who want a branded line to offer their clients and patients might also benefit from starting with private-label items. Not only that it is a fun & clean enjoyable process, but it also offers some fantastic possibilities for private label products and expanding them on social media. You may not be able to get formulas for all of the items you want in your line through a single line of work, but you can check out different places to compare prices. When it comes to active ingredients and formulations, private-label cosmetics typically follow whatever trends the cosmetics industry is currently experiencing.

5. How to know that your chosen label is a good one?


It might be a hassle to coordinate acquiring private-label skincare products from many manufacturers because they are not always available in a single, convenient location.

The available packaging may not be compatible, and the lead times for reorders may vary. There are a lot of important and deciding factors that you can think about. For instance, pay close attention at:

A) Good price – The main cost for private label products is the production process. Here, all costs—including supplies, packing, and labor—have been taken into account.

Private-label products may come with shipping and handling fees.

Depending on the product’s size, weight, and required travel distance, shipping costs may vary.

B) Easy to order – no one wants to struggle for weeks or months when it comes to their items. An examination of a sample can be made. All you got to do is make a trial run with your service provider to see if they measure up to your expectations. This is the quickest and easiest way to narrow your options. Everything from shampoo to lip gloss will serve as advertisements for your company.

C) Quality – quality and sampling are prioritized.

In order to help you decide whether or not to work with your chosen brand and your chosen team, why not do a quick evaluation?

If you need a customized formulation, there are ways to produce it for you through contract manufacturing.

D) Control production – when employing private label products, business owners have more control over the marketing and promotion of their goods.

When a corporation sells its goods under its own brand name it creates competition. The quality of goods sold under a company’s own label is frequently higher than that of generic alternatives.

One advantage of selling products under a manufacturer’s brand name over a generic brand name is that quality control can be more strictly enforced.

Time to shop and enjoy private-label skincare & hair-care products!


And there you have it! This is a quick and informative guide on how you can enjoy all the right types of products and know that they are high-quality and durable. The right manufacturer will make your dreams come true, no matter how difficult or tricky your wishes may be. Let us know how it goes, we can’t wait to see your line of products!