Landing Pages can be an effective way to generate leads and accelerate sales funnel. Crafting an effective landing page for B2B products and services can often prove to be a challenging endeavor due to the complexity and diversity of offerings within this realm. With a myriad of features, functionalities, and target audiences to consider, condensing all pertinent information into a single page can be a daunting task. However, with strategic planning and thoughtful design, it’s possible to create a landing page that effectively showcases the value proposition of your B2B offerings while providing visitors with the information they need to make informed decisions.
The best B2B landing pages strike a balance between emotion and logic, creating awareness, encouraging consideration, and leading the audience towards conversion. A service focused on conversion can be seen at rebelwebsites.com.
Aim for Conversions
B2B landing pages provide an experience for people who click your ads, CTAs, and marketing campaigns, helping them move through your sales cycle by becoming leads or customers – either filling out forms, asking for demos, or making purchases.
As a designer of landing pages, it is key that all messaging be crystal-clear. In particular, you should highlight your unique selling points and benefits of your offering while conveying why it would be worthwhile for another business to work with you. One way of accomplishing this goal is using catchy headlines with few words on each page as well as writing a copy that speaks directly about your offer.
Optimizing forms on B2B landing pages is also key. Make sure that only relevant information is requested, and use an engaging “submit” button like AllWomen Academy (an academy dedicated to equipping women to take on and excel at tech roles) provides clear details as to what will come after they submit their details – for instance “Start your free trial today” says one button from their landing page!
Optimizing landing pages for conversions also requires eliminating any secondary links that would take people away from your main goal and distract from clicking your CTA and converting. To increase conversions, remove any secondary navigation that leads visitors off-page and remove secondary links which lead people away from reading what you have written on each landing page. This step is key because landing pages should focus solely on their goal – including any extraneous ones will only lead them away and discourage conversion.
Social proof for B2B companies may be harder to create than for consumer brands, due to more measured buying decisions from business customers; however, that shouldn’t stop you from providing compelling social evidence of your services or products.
An engaging way to display social proof on a B2B landing page is with video content. Video allows you to display your product or service more personally and engagingly than text and photos can; one example being Booxi’s landing page which features a video demonstrating the impact their platform had on businesses.
Create a Unique Experience
Since many B2B companies offer similar products and services, it’s vital that their landing page explains exactly what sets them apart from competitors. Use your headline and first paragraph to lay out your value proposition and call to action accordingly; highlight unique features and benefits with clear icons – this will assist readers as they read your content as well as skimmers!
An engaging headline is key to drawing in readers, and a great way to do that is by outlining specific problems your product solves. Furthermore, using strong benefit statements increases the chance that visitors click your CTA.
B2B landing pages often include long forms, so optimizing them for conversion is essential. This includes limiting the number of fields and only asking for what information is really necessary. Furthermore, clearly communicating what visitors will gain in exchange for providing their contact details will build trust and encourage visitors to take the next step in their purchase journey.
As part of your B2B landing page experience, it is vital that it provide a uniform user journey. This involves eliminating any secondary links which might distract users or lead them away from your page, and making sure the messaging and content on it mirror those sent during previous steps leading up to it.
Landing pages provide businesses with their first chance to make a lasting first impression, and choosing visual elements that create the right first impression can make or break it. GCC Facilities Management uses Unbounce-built landing page from GCC Facilities Management which makes excellent use of white space and visual hierarchy elements, which increase readability while drawing focus to vital content, while visual hierarchy uses size, color and layout elements to organize page elements in such a way as to provide the optimal user experience.
Descriptive headlines, crisp images, and an organized layout all contribute to this landing page’s success. In addition to being simple for users to navigate, the landing page demonstrates how using animation effectively can create an immersive experience for viewers.
Make it Easy to Understand
Simplicity is key when designing B2B landing pages; their purpose is to help business professionals and owners find what they’re searching for quickly, with conversion as their end goal. An unclear message, confusing design elements or an abundance of data may turn visitors off your site immediately.
An effective landing page must include a clear call-to-action (CTA), typically in the form of a lead capture form, that stands out and makes its message known to visitors. Furthermore, this page should provide details regarding what visitors will get in exchange for sharing their contact information – and why this will benefit them in particular.
Successful landing pages require that all secondary links that could divert or divert visitors away from your CTA be eliminated, such as navigational links on your site and social media icons. Furthermore, it’s advisable to reduce form abandonment rates by decreasing field counts through autocomplete features that let browsers automatically fill field values based on previous submissions or user profile data.
Clover provides a very straightforward landing page which describes their software without overstating its benefits, and even includes a video with social proof to further increase credibility of their product. Such landing pages can be extremely effective at drawing visitors in and increasing conversions for any industry or niche.
Lemlist takes an intelligent, subtle approach to their landing page design by featuring animated arrows that encourage users to explore more about their brand and software. This landing page design works wonders in increasing engagement without coming off pushy or pushy.
SEOmator takes an innovative approach to their landing page by featuring industry experts and customer success stories. Establishing credibility helps build trust and increase conversions for any B2B brand.
Oberlo has created an eye-catching landing page that’s still easy to comprehend, using both images and text to promote its services and offer free trials to potential clients. Such an approach can be very captivating to newcomers. This approach has proven extremely successful for them in drawing in new customers.
Include a Call to Action
Designing a B2B landing page should aim at turning visitors into leads. One way of accomplishing this goal is through crafting an effective call to action which encourages visitors to fill in your lead generation form – it should be highly visible and easy for visitors to locate. To increase conversion chances further, include relevant graphics which reinforce this call-to-action; those featuring people, charts or graphs tend to do particularly well on B2B Landing Pages.
No matter the content type you include on your B2B landing page, it’s crucial that it aligns with the messaging used to draw visitors there. For instance, if your Google Ad promotes accounting services for healthcare firms, then your landing page should focus on that topic; otherwise it could confuse or deter visitors from taking the desired action.
An effective B2B landing page must offer visitors something of value; this can be accomplished by explaining how your product or service can solve their problem or answer their question. When listing its benefits, be specific; instead of saying simply, “we save companies time,” state instead that “we save companies both time and money”.
Landing pages should aim to maximize visitor conversion, so it’s critical that they’re designed with conversion in mind. To do this, remove any links that distract or lead users away from your page as well as any form elements that could reduce user satisfaction.
B2B landing pages should focus on one central objective and provide visitors with an easy call-to-action that collects visitor contact info in exchange for something of value like a whitepaper, case study, webinar etc. To optimize its effectiveness further, your landing page should be easily navigable with an eye-catching headline and eye-catching image that speaks directly to target audiences’ pain points and needs – by following these tips you can create a B2B landing page that drives conversions and expands business growth.